Report

One Fund, Two "Rival" Portals: What It Means for Mallorca

24 August 2026

Idealista and Fotocasa look like competitors. As of this year, they're both under the umbrella of the same investment fund, EQT, which acquired Fotocasa's parent Adevinta España in June while already holding a stake in Idealista. Legally separate companies, the same financial backer either way. As InmoNews put it, that much concentration of power in one place "definitely changes things, and won't necessarily be for the better."

Who this actually affects

Agencies

Fewer genuinely competing platforms means less leverage in the price they're quoted for visibility. There's also a structural conflict brewing: a portal that owns your shelf space can also decide to compete with you directly: valuations, buyer-matching, even acquiring stock itself.

Buyers

Two names that feel like the whole market aren't the whole market. Searching Idealista and Fotocasa and stopping there means missing whatever an agency chose not to pay to list on either, which, per our own data below, is a real and growing share of Mallorca's active inventory.

Sellers

Less platform competition for advertising budget tends to push cost up over time, not down. And with more of the pipeline (search, valuation, contact) sitting behind one commercial group, sellers have fewer independent checks on how their listing is actually performing.

What our own numbers already show

We track this independently of either portal, and the concentration risk isn't theoretical for Mallorca; it's already visible in the coverage gap. A meaningful slice of the island's active listings sit on neither Idealista nor Fotocasa at all: agency-only inventory, never posted to a portal, plus whatever's held back from advertising fees entirely. See the live breakdown, updated continuously, at Real Estate Websites, including exactly how many agencies each portal actually draws from, and how that compares to the island's real total.

The practical takeaway is the same one InmoNews lands on: don't let two names, now under one owner, stand in for "the market." Diversify where you look, where you list, and who you trust to tell you what's actually for sale.